GrowthUP, Your AI Partner
We're not another consultancy firm—we are a committed partner dedicated to navigating the complexities of AI integration with you.
What We Do
Empowering solopreneurs, startups, and small businesses with strategic AI solutions, personalized training, and human-centered collaboration—to accelerate business growth.
Our Values
Our values guide our approach & strategy:
Human-Centered Innovation: Enhancing teams through ethical AI integration and personalized training.
Practical Solutions: Offering honest, tailored guidance that aligns with your unique business needs and resources.
Measurable Impact: Focused on delivering tangible ROI and scalable business growth.
Collaborative Partnership: Working alongside you as an extension of your team to cut through the noise and drive results.
What We Do
Empowering solopreneurs, startups, and small businesses with strategic AI solutions, personalized training, and human-centered collaboration—to accelerate business growth.
Our Values
Our values guide our approach & strategy:
Human-Centered Innovation: Enhancing teams through ethical AI integration and personalized training.
Practical Solutions: Offering honest, tailored guidance that aligns with your unique business needs and resources.
Measurable Impact: Focused on delivering tangible ROI and scalable business growth.
Collaborative Partnership: Working alongside you as an extension of your team to cut through the noise and drive results.
What We Do
Empowering solopreneurs, startups, and small businesses with strategic AI solutions, personalized training, and human-centered collaboration—to accelerate business growth.
Our Values
Our values guide our approach & strategy:
Human-Centered Innovation: Enhancing teams through ethical AI integration and personalized training.
Practical Solutions: Offering honest, tailored guidance that aligns with your unique business needs and resources.
Measurable Impact: Focused on delivering tangible ROI and scalable business growth.
Collaborative Partnership: Working alongside you as an extension of your team to cut through the noise and drive results.
Our strategic pillars of every AI project
Human-Centered
Human-Centered
Agile Execution
Agile Execution
Expert Guidance
Expert Guidance
Growth-Focused
Growth-Focused
Founder
Founder
Meet the leadership behind GrowthUP
Abigail Merrill is a recognized leader at the intersection of AI, marketing, and business growth. Based in North Carolina’s Research Triangle, she brings 15+ years of experience in experiential and digital marketing, working with brands like Nectar Mattress, OpenTable, and the International Association of CPAs. As the founder of GrowthUp Partners, Abigail leads a collaborative team that empowers solopreneurs, startups, and scaling businesses with strategic AI consulting, training, and implementation.
A certified digital marketer through the American Marketing Association, Abigail specializes in sales enablement and go-to-market strategy—particularly in complex, regulated industries like pharma, fintech, and real estate. She is a passionate speaker, educator, and strategist known for breaking down AI adoption into clear, actionable steps. Whether leading workshops, building custom GPTs, or designing smarter systems, her mission is to help clients drive measurable results—not just automate, but amplify what makes them unique.
Featured
Featured
Podcast guest on The AI Marketer's Playbook, a top globally-recognized AI marketing podcast
From regulated industries like pharma and finance to scrappy solopreneurs, Abigail helps teams align, integrate, and actually scale AI inside their workflows—without drowning in shiny tools or hype. Thank you, Abigail, for showing us that AI doesn’t replace marketers—it empowers them to do their best work.
Audrey Chia
Founder of Close with Copy & Podcast Host
From regulated industries like pharma and finance to scrappy solopreneurs, Abigail helps teams align, integrate, and actually scale AI inside their workflows—without drowning in shiny tools or hype. Thank you, Abigail, for showing us that AI doesn’t replace marketers—it empowers them to do their best work.
Audrey Chia
Founder of Close with Copy & Podcast Host
From regulated industries like pharma and finance to scrappy solopreneurs, Abigail helps teams align, integrate, and actually scale AI inside their workflows—without drowning in shiny tools or hype. Thank you, Abigail, for showing us that AI doesn’t replace marketers—it empowers them to do their best work.
Audrey Chia
Founder of Close with Copy & Podcast Host
Next Step: Your AI Discovery Call
Here’s what happens next:
Step 1: Discovery Call
Book your call and we'll explore your business needs to identify how AI can deliver the greatest value.
Step 2: Custom Success Plan
From our session, we’ll design a personalized strategy tailored to your unique business goals.
Step 3: Transform Your Business
Reap the benefits of custom AI solutions, see measurable results, and accelerate growth.
Your competitors aren’t waiting, so why would you?
Next Step: Your AI Discovery Call
Here’s what happens next:
Step 1: Discovery Call
Book your call and we'll explore your business needs to identify how AI can deliver the greatest value.
Step 2: Custom Success Plan
From our session, we’ll design a personalized strategy tailored to your unique business goals.
Step 3: Transform Your Business
Reap the benefits of custom AI solutions, see measurable results, and accelerate growth.
Your competitors aren’t waiting, so why would you?
Next Step: Your AI Discovery Call
Here’s what happens next:
Step 1: Discovery Call
Book your call and we'll explore your business needs to identify how AI can deliver the greatest value.
Step 2: Custom Success Plan
From our session, we’ll design a personalized strategy tailored to your unique business goals.
Step 3: Transform Your Business
Reap the benefits of custom AI solutions, see measurable results, and accelerate growth.
Your competitors aren’t waiting, so why would you?
FAQs
What kinds of businesses benefit most from GrowthUP Partners?
We work with individual profressionals and small teams who don’t have in‑house AI roles but want fast, actionable insights and pilots aligned to real business goals.
How long is a typical strategy or training engagement?
We offer everything from quick one‑hour advisory calls to 14‑day strategy sprints—and ongoing support on a monthly or quarterly retainer.
Will I learn anything helpful if I only join the free discovery call?
Yes! Every free 30‑minute call includes one practical, human‑centered AI takeaway—whether or not we end up working together.
What is human-centered AI or responsible AI?
Responsible, human-centered AI means designing and integrating AI in a way that protects your data, aligns with your values, and amplifies—rather than replaces—human creativity and judgment. It matters because using AI without clear guardrails can risk your reputation, team trust, and customer experience. At GrowthUP Partners, we help businesses create safe, strategic, people-first AI solutions that support your goals while keeping your team and brand protected.
Where are you located? Can you work with remote clients?
We’re based in the Research Triangle of North Carolina, available for local on‑site sessions—or we collaborate virtually with clients nationwide.
FAQs
What kinds of businesses benefit most from GrowthUP Partners?
We work with individual profressionals and small teams who don’t have in‑house AI roles but want fast, actionable insights and pilots aligned to real business goals.
How long is a typical strategy or training engagement?
We offer everything from quick one‑hour advisory calls to 14‑day strategy sprints—and ongoing support on a monthly or quarterly retainer.
Will I learn anything helpful if I only join the free discovery call?
Yes! Every free 30‑minute call includes one practical, human‑centered AI takeaway—whether or not we end up working together.
What is human-centered AI or responsible AI?
Responsible, human-centered AI means designing and integrating AI in a way that protects your data, aligns with your values, and amplifies—rather than replaces—human creativity and judgment. It matters because using AI without clear guardrails can risk your reputation, team trust, and customer experience. At GrowthUP Partners, we help businesses create safe, strategic, people-first AI solutions that support your goals while keeping your team and brand protected.
Where are you located? Can you work with remote clients?
We’re based in the Research Triangle of North Carolina, available for local on‑site sessions—or we collaborate virtually with clients nationwide.
FAQs
What kinds of businesses benefit most from GrowthUP Partners?
We work with individual profressionals and small teams who don’t have in‑house AI roles but want fast, actionable insights and pilots aligned to real business goals.
How long is a typical strategy or training engagement?
We offer everything from quick one‑hour advisory calls to 14‑day strategy sprints—and ongoing support on a monthly or quarterly retainer.
Will I learn anything helpful if I only join the free discovery call?
Yes! Every free 30‑minute call includes one practical, human‑centered AI takeaway—whether or not we end up working together.
What is human-centered AI or responsible AI?
Responsible, human-centered AI means designing and integrating AI in a way that protects your data, aligns with your values, and amplifies—rather than replaces—human creativity and judgment. It matters because using AI without clear guardrails can risk your reputation, team trust, and customer experience. At GrowthUP Partners, we help businesses create safe, strategic, people-first AI solutions that support your goals while keeping your team and brand protected.
Where are you located? Can you work with remote clients?
We’re based in the Research Triangle of North Carolina, available for local on‑site sessions—or we collaborate virtually with clients nationwide.