GrowthUP, Your AI Partner

We're not another consultancy firm—we are a committed partner dedicated to navigating the complexities of AI integration with you.

What We Do

Empowering solopreneurs, startups, and small businesses with strategic AI solutions, personalized training, and human-centered collaboration—to accelerate business growth.

Our Values

Our values guide our approach & strategy:

Human-Centered Innovation: Enhancing teams through ethical AI integration and personalized training.

Practical Solutions: Offering honest, tailored guidance that aligns with your unique business needs and resources.

Measurable Impact: Focused on delivering tangible ROI and scalable business growth.

Collaborative Partnership: Working alongside you as an extension of your team to cut through the noise and drive results.

What We Do

Empowering solopreneurs, startups, and small businesses with strategic AI solutions, personalized training, and human-centered collaboration—to accelerate business growth.

Our Values

Our values guide our approach & strategy:

Human-Centered Innovation: Enhancing teams through ethical AI integration and personalized training.

Practical Solutions: Offering honest, tailored guidance that aligns with your unique business needs and resources.

Measurable Impact: Focused on delivering tangible ROI and scalable business growth.

Collaborative Partnership: Working alongside you as an extension of your team to cut through the noise and drive results.

What We Do

Empowering solopreneurs, startups, and small businesses with strategic AI solutions, personalized training, and human-centered collaboration—to accelerate business growth.

Our Values

Our values guide our approach & strategy:

Human-Centered Innovation: Enhancing teams through ethical AI integration and personalized training.

Practical Solutions: Offering honest, tailored guidance that aligns with your unique business needs and resources.

Measurable Impact: Focused on delivering tangible ROI and scalable business growth.

Collaborative Partnership: Working alongside you as an extension of your team to cut through the noise and drive results.

Our strategic pillars of every AI project

Human-Centered

Human-Centered

Agile Execution

Agile Execution

Expert Guidance

Expert Guidance

Growth-Focused

Growth-Focused

Founder

Founder

Meet the leadership behind GrowthUP

Abigail Merrill is a recognized leader at the intersection of AI, marketing, and business growth. Based in North Carolina’s Research Triangle, she brings 15+ years of experience in experiential and digital marketing, working with brands like Nectar Mattress, OpenTable, and the International Association of CPAs. As the founder of GrowthUp Partners, Abigail leads a collaborative team that empowers solopreneurs, startups, and scaling businesses with strategic AI consulting, training, and implementation.

A certified digital marketer through the American Marketing Association, Abigail specializes in sales enablement and go-to-market strategy—particularly in complex, regulated industries like pharma, fintech, and real estate. She is a passionate speaker, educator, and strategist known for breaking down AI adoption into clear, actionable steps. Whether leading workshops, building custom GPTs, or designing smarter systems, her mission is to help clients drive measurable results—not just automate, but amplify what makes them unique.

Featured

Featured

Podcast guest on The AI Marketer's Playbook, a top globally-recognized AI marketing podcast

From regulated industries like pharma and finance to scrappy solopreneurs, Abigail helps teams align, integrate, and actually scale AI inside their workflows—without drowning in shiny tools or hype. Thank you, Abigail, for showing us that AI doesn’t replace marketers—it empowers them to do their best work.

Audrey Chia Headshot

Audrey Chia

Founder of Close with Copy & Podcast Host

From regulated industries like pharma and finance to scrappy solopreneurs, Abigail helps teams align, integrate, and actually scale AI inside their workflows—without drowning in shiny tools or hype. Thank you, Abigail, for showing us that AI doesn’t replace marketers—it empowers them to do their best work.

Audrey Chia Headshot

Audrey Chia

Founder of Close with Copy & Podcast Host

From regulated industries like pharma and finance to scrappy solopreneurs, Abigail helps teams align, integrate, and actually scale AI inside their workflows—without drowning in shiny tools or hype. Thank you, Abigail, for showing us that AI doesn’t replace marketers—it empowers them to do their best work.

Audrey Chia Headshot

Audrey Chia

Founder of Close with Copy & Podcast Host

Discover Your Fastest Path to AI-Driven Growth

Talk one-on-one with an AI strategist who starts with your goals, budget, and risk tolerance. In a free 30-minute discovery call you’ll leave with a ready-to-use action step you can implement today—plus clarity on how we might partner for lasting results.

Schedule Your Free Discovery Call Today

Discover Your Fastest Path to AI-Driven Growth

Talk one-on-one with an AI strategist who starts with your goals, budget, and risk tolerance. In a free 30-minute discovery call you’ll leave with a ready-to-use action step you can implement today—plus clarity on how we might partner for lasting results.

Schedule Your Free Discovery Call Today

Discover Your Fastest Path to AI-Driven Growth

Talk one-on-one with an AI strategist who starts with your goals, budget, and risk tolerance. In a free 30-minute discovery call you’ll leave with a ready-to-use action step you can implement today—plus clarity on how we might partner for lasting results.

Schedule Your Free Discovery Call Today