Human-Centered AI for ROI™
Stop Guessing With AI. Start Growing With It.
We help revenue-focused SMBs and mid-sized businesses turn scattered AI experiments into measurable growth, in weeks, not months.
Client satisfaction rating
125+ clients served
Teams We've Helped
Why Now?
AI overwhelm is real.
You're not alone if any of these sounds familiar:
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Your team is experimenting with AI tools, but nothing sticks and nobody can show ROI.
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You're paying for AI licenses your team barely uses, or uses without guardrails.
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Everyone has opinions about AI, but nobody on your team has an actual strategy.
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You've got a sense there's real value here, and no clear read on where to start.
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You can't go to the board with "we're experimenting."
46%
Daily Use
Global leaders report using AI daily, up 17% from YOY
– Wharton GBK Report Oct. 2025
95%
of AI Pilots Fail
Enterprise GenAI pilots show no measurable financial gains or ROI.
– MIT NANDA Report Sept. 2025
22%
Have a Clear Plan
Only 22% of employees say their organization has a clear AI integration strategy.
– Gallup Poll, June 2025
Without focusing on a specific business problem, it can be easy to invest in AI and receive zero return on investment.
– Deloitte 2026 Trends Report
Find Your Starting Point
Where are you stuck?
Most teams come to us from similar places. Here's the fastest first step out of each.
"We need a quick win with our AI initiatives, but not sure where to start."
Start with the AI Opportunity Audit
$495
A short questionnaire, a focused 1:1 consult on your tools and workflows, and a written AI Opportunity Report naming your three highest-ROI first moves. Your fee credits toward anything you book within 30 days.
"My team isn't using the AI we've already bought and needs training."
Start with a Team Workshop
$1,200+
Three hands-on formats built around your industry, your roles, and the tools you already pay for: AI Foundations, the AI for ROI™ Workshop, and AI Adoption for Teams. Every session leaves your team with working wins, not a list of ideas.
"We've got a multi-month project and need senior help, without adding permanent overhead."
Start with Fractional AI Advisory
Ongoing partnership, custom monthly retainer
Ongoing strategic guidance for leaders who want a senior AI voice in the room every month, without a full-time hire. Implementation available in scoped blocks.
Not sure which one fits? Book a free 30-minute discovery call and we'll point you at the right first step.
What We Do Differently
Big 5 Consulting, at the Speed of AI.
89% of organizations lack internal AI expertise and plan to seek outside help, but the cost is unaffordable. That's where GrowthUP comes in.
Our exclusive AI for ROI™ approach blends proven Big 5 consulting rigor with the agility of today's AI speed, so small and mid-sized businesses get enterprise-grade strategy without the enterprise price tag.
See the AI for ROI™ Framework →
Years experience
Faster workflows
Client satisfaction
Clients served
Our Unique Features
Why teams choose GrowthUP
Tailored Guidance
Customized AI plans that align with your business goals, tech stack, and budget, no one-size-fits-all.
Human-Centered AI
Every solution is designed to amplify, never replace, human creativity and judgment.
Flexible Options
Scalable support built for growing teams without enterprise-level budgets.
Responsible AI
Our methods safeguard your data and reputation with privacy protocols, bias checks, and compliance policies.
Quick-Win Mindset
We prioritize fast, strategic solutions that deliver measurable value from day one.
In-person or Virtual
Raleigh-Durham based experts available on-site or globally via Google Meet for hands-on collaboration.
Client Testimonials
What Happens When Strategy Turns to Action
40% Less admin time
"Our marketing team automated recurring content tasks, freeing up nearly half a day each week for strategy and creative work."
Global Pharma Firm
Senior Marketing Manager
30% More qualified leads
"Our sales team's AI-powered workflows produced 30% more qualified leads within the first 60 days."
Professional Services Firm
Sales Enablement Lead
75% Less manual data entry
"With a unified AI-embedded CRM, Gmail, and payment data in a single dashboard, our sales team now saves 6 to 8 hours a week."
ProTech Startup
Founder
2x Faster campaign launches
"After aligning AI tools and governance, our campaigns now go live twice as fast without sacrificing compliance."
Global Marketing Team
Head of Marketing
360° Operational view
"After running the GrowthUP pilot with positive results, our leadership green-lit cross-department data sharing for a complete 360-degree customer view."
B2C Products
VP of Services
19x ROI from one call
"One 60-minute AI session saved me four hours every week."
Pharma B2B
Sales Director
Prospecting cut in half
"The training GrowthUP provided was great and I feel very comfortable using the new tools. The customized workflow cut my weekly prospecting process in half."
Tom H.
Regional Sales Director
From nervous to validated
"I'm an accountant at a small firm, and I came into Abigail's training nervous about AI. I left validated. I love that GrowthUP leads with human-centered AI that supports us as employees instead of replacing us, and that they put responsible adoption and governance first. I finally know where to start, and how to do it safely."
Anne
Accountant, Raleigh, NC
Out-of-the-box thinking that drives sales
"Abigail Merrill, Founder of GrowthUP Partners, was motivated, enthusiastic, and endlessly resourceful. Her out-of-the-box thinking and deep grasp of current AI insights have been instrumental in driving sales for our projects."
Courtney F.
Co-Owner, Real Estate Development Firm
Ready to turn AI dabbling into measurable ROI?
Get actionable strategies specific to your business. Your report lands within 48 hours of our call.
Book Your AI Opportunity AuditInsights Blog
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March 5, 2026
FAQs
What kinds of businesses benefit most from GrowthUP Partners?
We work best with teams with real workflows and real revenue, but no dedicated AI function yet. Pharma and life sciences, financial services, professional services, real estate, education, and cybersecurity are where we spend most of our time.
How long is a typical strategy or training engagement?
We offer everything from the AI Opportunity Audit and quick advisory calls to team workshops and ongoing monthly or quarterly advisory. Most clients start with the Audit.
What will I walk away with from the Audit?
An AI Opportunity Report naming your three highest-ROI first moves, plus a clear, prioritized action plan you can implement right away. Prefer to talk first? Book a free discovery call.
What is human-centered AI or responsible AI?
Designing and integrating AI in a way that protects your data, aligns with your values, and amplifies rather than replaces human creativity and judgment. We help businesses create safe, strategic, people-first AI solutions that keep your team and brand protected.
Where are you located? Can you work with remote clients?
We're based in the Research Triangle of North Carolina, available for local on-site sessions or collaborating virtually with clients worldwide.
Do you offer the workshops virtually?
AI Foundations is virtual, 90 minutes, and works well over video because it's a briefing. The two 3-hour workshops are in person only. They run on hands-on group work and real conversation in one room, and that's the part that makes them work.