Moving qualified leads twice as fast through a law firm's intake
A Tennessee law firm was losing time to the wrong consultations. We connected the tools it already had so the right clients book, pay and reach the attorney without manual handoffs.
Industry
Legal: employment and post-conviction
Team
Attorney and front desk
What they bought
AI Implementation, then a monthly content retainer
Tools
Calendly, PayPal, Clio, the firm's website
Timeline
Since May 2025
The challenge
Consultation booking sat in a practice-management tool that couldn't take a real intake form. Prospective clients booked the wrong consultation type or brought cases from outside the state, and the website's pricing and booking links pointed in different directions.
Abigail from GrowthUP sat down with us and helped connect and automate our existing tools, so our leads moved through our internal qualification process twice as fast without sacrificing compliance. Highly recommend her!”
Attorney, Tennessee Employment Law Firm
What we did
-
Align
Mapped the path from first click to paid consultation and set one goal: fewer, better-qualified consultations, with the screening questions asked up front.
-
Integrate
Rebuilt booking with intake questions and payment at checkout, cut the form from 7+ questions to 3 including a Tennessee jurisdiction check, and pointed every website link at one booking page.
-
Scale
Added a monthly content engine, two long-form posts with structured data so AI search tools can cite the firm, plus a client story video.
The results
2x
faster client response
7 to 3
intake questions, with a jurisdiction check built in
2
long-form posts a month, built to be cited by AI search
Results as reported by the client.
Want a result like this?
Every engagement starts with a written plan. Most clients start with the AI Opportunity Audit.
