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Compare Your Options

A fractional AI advisor
or an in-house hire?

At some point a leader decides the company needs someone who owns AI. The question is whether that someone needs a desk. A fractional advisor gives you the senior judgment every month, scoped to what the month needs. A hire gives you forty hours a week of someone who has to be managed, and paid, whether the month needs them or not.

Both are right for different companies, and the honest section below says which is which.

Side by Side

How they stack up

Hiring figures are typical fully loaded ranges, not quotes. Advisory is scoped on a discovery call.

Monthly cost
Fractional AI AdvisoryA custom monthly retainer, scoped to your month. Sized to cost a fraction of a part-time hire.
Hiring an AI lead in-houseA part-time AI hire often runs $8,000 to $15,000 a month fully loaded. A fractional executive, $5,000 to $12,000. A full-time senior hire, more.
Time to start
Fractional AI AdvisoryUsually within a few weeks of a discovery call, often after an audit or a workshop so we already know your business.
Hiring an AI lead in-houseMonths to recruit, more to ramp. Senior AI talent is in demand, and recruiting it takes time.
Seniority
Fractional AI Advisory15+ years at the intersection of technology, sales enablement, marketing, and operations, with 125+ projects behind the advice.
Hiring an AI lead in-houseWhatever the budget buys. Senior AI talent at a growing company often means one person doing strategy, building, and training alone.
Scope
Fractional AI AdvisoryStrategy, governance, vendor decisions, a written roadmap, and the judgment calls as the tools change. Implementation in scoped blocks when something needs building.
Hiring an AI lead in-houseEverything, which is the problem. One hire ends up owning strategy, builds, and training, and burns out on the mix.
Commitment
Fractional AI AdvisoryMonthly. Scale up for a build, scale down after, pause when you do not need it.
Hiring an AI lead in-houseSalary, benefits, equipment, management time, and the cost of being wrong about the hire.
Who else benefits
Fractional AI AdvisoryThe same advisor runs your team workshops, so the strategy and the training come from one place and agree with each other.
Hiring an AI lead in-houseDepends entirely on whether the hire can teach as well as build. Many cannot, through no fault of their own.

Figures for the alternative are typical ranges, not quotes. Your numbers will differ, and we would rather you check them than take ours.

When to Pick Which

Which one fits your situation?

Six situations we hear on discovery calls, and the honest call for each.

You need 20 to 40 hours of AI work every week, forever

Hire

If there is a full-time job's worth of ongoing build and maintenance, hire for it. A fractional advisor can help you write the job description and interview, which is a common way these engagements end, and a good one.

You need senior judgment, not forty hours

Fractional advisory

Most companies at this stage need a few hours a month of the right decisions and someone to build in scoped blocks when it is time. That is exactly what advisory is.

You have never hired senior tech talent before

Fractional advisory first

A wrong senior hire is expensive in money and in a year of momentum. Advisory lets you learn what the role actually needs to be before you write the offer.

Your AI work touches data that cannot leave the building

Hire, or advisory with your IT in the room

If regulatory or contractual rules mean the hands-on work has to stay inside your organization, hire. Advisory can still set the strategy and governance, with your own people doing the hands-on work.

You want results while you figure out the long-term answer

Fractional advisory

Advisory starts in weeks and produces a roadmap and first wins while the hiring question stays open. Many clients hire later with a much clearer picture, and keep advisory for the strategy.

You already have an AI owner

Neither, probably

If someone on your team already owns AI, you likely need workshops to spread what they know, not a second strategist. We will tell you that on the discovery call.

The Honest Answer

Where the hire wins

If there is a full-time job's worth of ongoing work, a hire is cheaper per hour and more available than any advisor, and someone who sits in your meetings every day knows things an outside voice never will. The same is true when a regulator or a client contract requires the hands-on work to stay inside your organization.

Where the hire loses is at the beginning, when the company does not yet know what the role should be, and in the middle, when one person is asked to be strategist, builder, and trainer at once. Advisory is built for exactly those two moments, and a good advisory engagement often ends by helping you make the hire well.

Abigail Merrill in a 1:1 advisory session with a client

Run Your Own Numbers

What would the first pilot give back?

Advisory is only worth it if the work it points at pays off. Run one task through the calculator and see what a realistic pilot returns before you decide how to staff it.

Questions

The questions behind the question

Why is there no monthly figure on this page?

Because advisory is scoped to your month, and a single number would be wrong for most companies. We set it together on a discovery call, after you have seen how we work, usually through an audit or a workshop. It is sized to cost a fraction of a part-time hire.

Can advisory include building things?

Yes, in scoped 10-hour blocks at $1,750 each, with a written deliverable stating what exists at the end. Advisory is the standing judgment; implementation blocks are the hands-on build when something needs it.

Do you ever recommend hiring instead?

Often. If the discovery call shows a full-time job's worth of ongoing work, we say so, and helping you define and fill the role is a perfectly good engagement.

A senior AI voice in the room every month, without the desk.

See how advisory works, what a month looks like, and how implementation blocks fit around it.

See How Advisory Works

Want to talk it through first? Book a free 30-minute discovery call.