A custom AI literacy course for a national marketing association
The association's learning team needed one live class that takes marketers from AI basics to a first 30-day win, built on its own learning objectives and slide template.
Industry
Professional association
Team
Learning team and members
What they bought
Custom 2-hour virtual course
Tools
Hosted AI for ROI™ worksheet, no login needed
Timeline
Delivered October 2026
The challenge
Members ranged from AI beginners to daily users. Two hours had to cover AI literacy, critical thinking, ethics, bias and real marketing use cases, and the hands-on piece had to work without collecting any attendee data.
What we did
-
Align
Mapped the association's learning objectives to the AI for ROI™ Framework, from how large language models are made to the 5 C's of Human Intelligence and a guided first win.
-
Integrate
Rebuilt the AI Foundations class in the association's slide template with marketing examples, plus a hosted worksheet where each marketer maps a manual process and defines a 30-day win.
-
Scale
Members got the recording and a plan they can email to themselves. Their survey asked for faster hands-on practice, which shapes the next session.
The results
2 hrs
live course, custom-built for the association's members
1
30-day first-win plan for every marketer who completes the worksheet
Delivered live in October 2026.
Want a result like this?
Every engagement starts with a written plan. Most clients start with the AI Opportunity Audit.
