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AI for Real Estate and Proptech

AI for real estate teams that answers the lead tonight

In real estate the lead that waits until morning is often gone by morning. The repeated work in a brokerage, the listing copy, the first reply, the showing follow-up, the transaction checklist, is exactly the work AI handles well when a person stays on the conversation that closes.

We build the pilot inside the CRM and tools your team already pays for, with fair-housing review written into the listing workflow from day one, and we measure it in response time and hours back.

15+

Years of experience

125+

Projects completed

4.8/5

Customer satisfaction

Sound Familiar?

Your agents are great in a conversation. They are drowning in the parts around it.

  • Inquiries come in at 9pm and get a reply at 10am, after the prospect has texted two other agents.
  • Listing descriptions take an hour each and still sound like every other listing.
  • Transaction deadlines live in someone's head and a sticky note.
  • Half the team uses AI for everything and the other half is sure it will get them in trouble.

The teams winning on speed set up one workflow at a time: reply, then listing, then coordination, each with a person on the final send. That is a 30-day project per workflow.

Where AI Pays Off

Where AI pays off in a brokerage

Three places we look first, because they move fastest and keep the agent on the relationship.

Lead response and nurture

A first reply to every inquiry within minutes, at any hour, in your voice, with the showing or call scheduled and the follow-up sequence drafted for the agent to review.

The human keeps: the conversation that closes, and the call on which leads are worth the drive.

Listing and marketing drafts

Listing descriptions, social posts, and email campaigns drafted from the property facts and your past listings, with fair-housing language checked before an agent sees it.

The human keeps: fair-housing review, accuracy, and the final word on every public description.

Transaction coordination

Checklists built from the contract, deadline tracking, document summaries, and plain-language status updates to buyers, sellers, and lenders, so nothing lives on a sticky note.

The human keeps: the deal, and every judgment call on a file.

Every one of these runs with a person in the loop, built in the tools you already pay for. That is how the AI for ROI™ Framework keeps the ROI real.

Governance First

Fair housing and client data, written in before the first listing

AI-written listing copy can drift into fair-housing language without anyone meaning it to, which is why the check comes first. So the first thing a real estate team gets from us is a written rule: what AI may draft, what gets checked for fair-housing language before anyone sees it, and what client information can go into which tool.

Every workflow keeps an agent or coordinator in the loop. AI drafts, a person reviews, and nothing reaches a client or a listing site without that review. That is the AI for ROI™ Framework's governance step, and in real estate it is what keeps the speed from becoming a liability.

Abigail Merrill giving an AI safety and governance talk in a lecture hall

Client Results

What happens when strategy turns to action

Driving sales

"Abigail was motivated, enthusiastic, and endlessly resourceful. Her out-of-the-box thinking and deep grasp of current AI insights have been instrumental in driving sales for our projects."

Courtney F., Co-Owner, real estate development firm

75%

"Reduction in manual data entry, saving 6 to 8 hours a week."

Founder, ProTech startup

2x

"Faster client response."

Tennessee employment law firm

Your First Step

Two doors in. Pick the one that sounds like you.

Both start small, the audit fee credits toward whatever comes next, and both end in the same place: a team that actually works differently on Monday.

Where most real estate teams start

"We're paying for tools nobody uses, and I can't tell where AI would actually pay off."

Start with the AI Opportunity Audit

$495

A short intake, an hour together on your workflows, and within 48 hours your AI Opportunity Report naming the three highest-ROI first moves for your team. The fee credits toward anything you book within 30 days.

"Half my team is all in and half won't touch it. Nothing is going to stick until that changes."

Start with the free AI Personality Assessment

Free

Your team takes a 10-minute assessment and you see how everyone is wired for AI, who is driving and who is hesitating. That becomes your AI Team Map, and the starting point for AI Adoption for Teams.

Both lead to the same place: a team workshop built around your work, and if you want it, a senior AI voice in the room every month. See every offer and price.

How We Work

The AI for ROI™ Framework

Three phases. Built on proven Big 5 consulting frameworks, run at the speed of AI, with your people in charge the whole way.

Phase 1: Align

Phase 1: Align

Define the business problem and the outcome metric before any tool. Align goals, people, and governance to pinpoint the highest-impact opportunities for your team.

Phase 2: Integrate

Phase 2: Integrate

Run a structured pilot inside the real workflow, with role-based training, one accountable owner, and human oversight, for 14 or 30 days.

Phase 3: Scale

Phase 3: Scale

Measure the lift, keep what proves out, and expand only what earns it. Embed continuous learning so the gains compound.

Questions

What real estate teams ask us

Can AI write listing descriptions safely?

Yes, with a fair-housing check built into the workflow and an agent on the final read. We set up the check as part of the pilot, so the draft is screened before anyone copies it into the MLS.

Will this work with our CRM?

Almost always. Most brokerage CRMs already have AI features that nobody has turned on, and the ones that do not can usually be connected. We start with what you already pay for.

We are a proptech company, not a brokerage. Is this for us?

Yes. Founder-led proptech companies with a small sales or support team are some of our fastest pilots, because the data is already in one place and the decision-maker is in the room.

What does this cost?

The AI Opportunity Audit is $495 and credits toward anything you book within 30 days. Workshops run $1,500 to $3,000. Every price is on one page.

Answer tonight's lead tonight, and get the hours back tomorrow.

The audit names your three highest-ROI moves within 48 hours, and the fee comes off whatever you book next.

Book Your AI Opportunity Audit

Want to talk it through first? Book a free 30-minute discovery call.