Effective date: May 24, 2024
Last updated: June 24, 2026

GrowthUP Partners LLC ("GrowthUP Partners," "we," "us," or "our") respects your privacy. This Privacy Policy explains what information we collect when you visit our website at growthuppartners.com (the "Site"), how we use it, and the choices you have. By using the Site, you agree to the practices described here.

1. Who we are

GrowthUP Partners LLC is a consulting business based in Durham, North Carolina, United States. We help organizations adopt and apply artificial intelligence in practical, human-centered ways. If you have any questions about this policy, you can reach us using the contact details at the end of this page.

2. Information we collect

We aim to collect as little personal information as possible. The information we handle falls into two categories.

Information collected automatically when you visit the Site. When you browse growthuppartners.com, our analytics and cookie tools automatically collect limited technical and usage information, such as:

• Your IP address and general location (such as country or region)

• Browser type, device type, and operating system

• The pages you view, links you click, and time spent on the Site

• The website or source that referred you to us

This information is collected through cookies and similar technologies and is used in aggregate to understand how visitors use the Site. See Section 4 for more on cookies.

Information you choose to provide through third-party services. Our Site does not directly operate contact forms, payment processing, scheduling, or assessments. When you choose to book a call, make a payment, complete an assessment, or otherwise interact with one of the third-party tools we link to (such as Calendly or Stripe), you may provide information like your name, email address, company, or payment details directly to that provider. That information is collected and processed by the third-party service under its own privacy policy, not by our website. See Section 5.

3. How we use information

We use the information described above to:

• Operate, maintain, and improve the Site and its content

• Understand which pages and topics are most useful to visitors

• Respond to inquiries and communicate with you when you contact us

• Protect the security and integrity of the Site

• Comply with our legal obligations

We do not use automated decision-making that produces legal or similarly significant effects about you.

4. Cookies and tracking technologies

Cookies are small text files placed on your device that help websites function and gather analytics. Our Site uses:

• Essential cookies that are necessary for the Site to load and operate.

• Analytics cookies (through Google Analytics) that help us understand how visitors use the Site so we can improve it.

You can control or disable cookies through your browser settings. Most browsers let you refuse or delete cookies, though some Site features may not work as intended if you do. You can also opt out of Google Analytics by installing the Google Analytics Opt-out Browser Add-on.

5. Third-party services we use

We rely on trusted third-party providers to run our business and our Site. These providers may collect or process information under their own privacy policies. They include:

• Google Analytics — website analytics. See Google's Privacy Policy.

• Our website hosting provider — hosts and serves the Site.

• Calendly — scheduling and bookings, when you book a call with us. See Calendly's Privacy Policy.

• Stripe — payment processing, if you make a purchase. We do not receive or store your full payment card details; these are handled directly by Stripe. See Stripe's Privacy Policy.

We may add an email marketing platform in the future to send newsletters or updates to people who choose to subscribe. If we do, we will update this policy accordingly, and you will always be able to unsubscribe.

6. How we share information

We do not sell your personal information. We share information only in these limited circumstances:

• With the third-party service providers listed above, so they can perform services on our behalf

• If required by law, regulation, legal process, or enforceable governmental request

• To protect the rights, property, or safety of GrowthUP Partners, our clients, or others

• In connection with a business transfer, such as a merger or sale of assets, in which case we will notify you of any change

7. Data retention

We keep personal information only for as long as needed for the purposes described in this policy, or as required by law. Analytics data is retained according to the settings of our analytics provider. Information you provide through third-party tools is retained according to those providers' policies.

8. Data security

We take reasonable measures to protect the information handled through our Site. However, no method of transmission over the internet or electronic storage is completely secure, and we cannot guarantee absolute security.

9. Your rights and choices

Depending on where you live, you may have rights regarding your personal information, such as the right to access, correct, or delete it, or to opt out of certain uses. Residents of some U.S. states (for example, California) may have additional rights under their state's privacy laws. To exercise any of these rights, or to ask a question about your information, contact us using the details below and we will respond as required by applicable law.

You can also:

• Adjust or block cookies through your browser settings

• Opt out of Google Analytics using the add-on linked in Section 4

10. Links to other websites

Our Site may contain links to external websites and services that we do not operate, including the third-party tools listed above. We are not responsible for the privacy practices of those websites. We encourage you to review the privacy policy of any site you visit.

11. Children's privacy

Our Site is intended for a professional, business audience and is not directed to children under 16. We do not knowingly collect personal information from children. If you believe a child has provided us with personal information, please contact us and we will take appropriate steps to delete it.

12. Changes to this policy

We may update this Privacy Policy from time to time to reflect changes in our practices or for legal reasons. When we do, we will revise the "Last updated" date at the top of this page. We encourage you to review this page periodically.

13. Contact us

If you have questions or requests regarding this Privacy Policy or your personal information, contact us at:

GrowthUP Partners LLC
1204 Fayetteville Street, Unit 1088
Durham, NC 27707
United States
Email: info@growthuppartners.com